The Capabilities Assessment will provide you with a detailed evaluation of your company’s State of Readiness for launching a Content Marketing program. Our team will meet with stakeholders from your company to discuss a series of topics related to how content is produced, approved, distributed and monitored. Our report will include an analysis of current state and recommendations on desired future state on the following areas:
- Strategy
- Leadership
- Resources
- Development
- Capabilities
- Governance
- Measurement
- Investment
The readout will plot where your organization sits within the Content Marketing Maturity Model which consist of the following five stages:
- Non-Strategic
- Testing
- Scaling
- Strategic
- Sophisticated
The Capabilities Assessment can serve as a step-by-step roadmap for just getting started with Content Marketing or transforming your organization into a Content Marketing powerhouse, moving at the speed most appropriate for your company.
Active Mind 